Clearcals is a digital health and nutrition startup founded in April 2020. Hint is an advanced health-tech application developed to make evidence-based, data-driven personalized nutrition plans based on your age, gender, height, weight, physical activity level, and dietary preferences. The app is a health inspector, a calorie accountant, a nutritional advisor, and a personal nutritional goal setter - all in one. Their food database/nutritional goals cater specifically to Indians across the globe.
The task was to develop funny and sarcastic single-panel cartoons/sketches to convey the myths and facts related to nutrition. The cartoons were codesigned with Mr Suraj Nair, Creator of Appukuttan who communicates concepts of science through storytelling. Each single-panel cartoon had a detailed description and science behind the nutrition.
Sharing one example for your reference
How to convey an idea
The above cartoon is a unique approach to convey that consistent fatigue among 30-40 women may indicate anemia, as lethargy is a common side effect of this condition. Many times, it is difficult for women to even get up which is considered an achievement or highlight of the day
The above cartoon creatively conveys that indulging in junk food leads to prolonged presence in your digestive system, resulting in digestive issues. The key is to transition to healthier food choices.
Same idea- varied expression
Once we story board and outline the panel format, we tend to share 3-5 content of which one is selected by the stakeholder for final drafting.
How colour makes a difference
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